The Battle of the Brands

The Battle of the Brands

Your Website SEO Strategy in Hobart is still significantly about keywords, but there is one problem that some companies face when they try to optimise for specific Keywords.

A Pay Per Click or AdWords campaign will really help you learn more about which keywords perform well in your niche and boost your Website SEO Strategy. I recollect I think I spent about a year obsessing about one certain keyword that, no matter what I did, I could not get on the very first page of Google. The reason was simple; it was a word that comes under the category of a ‘Branded’ keyword, and Google in spite of all your SEO efforts will never rank a non-branded site in front of the branded sites.

For example, if you sell Yamaha Pianos in a store in Hobart, it would be excellent if for anybody that searches for ‘Yamaha’ in Hobart your site will show up but it probably won’t. Possibly if they search for ‘Yamaha pianos’ you still may not show up. Why? Because Google will typically reserve the ‘Yamaha’ search ranking result for Yamaha the brand themselves and not some store of that brand. Yamaha is a world popular brand and for Google to put anything other than at No1 would be a real step backwards for a search engine. This is what I mean by branded sites.

However, I realised the magic of long tail keywords. Once I figured out that I could dominate all sorts of long tail searches it was simple to shift my focus and enhance my Website SEO Strategy. Once I had re-directed my strategy the visits to my websites increased massively. So take it from me, living life in the long tail is very fulfilling. Always remember – Your Website SEO Strategy is about making money, not where you show up in a Google search.

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