Online visibility is an integral component to any businesses strategy, however the digital landscape is in an ongoing state of change so it’s imperative to stay up to date with these changes to make sure your online exposure is optimised. Google releases between 500 and 600 updates each year, with the majority of them merely modifying their secretive search ranking algorithm. With Google being such an influential force in today’s digital world, Search Engine Optimisation (SEO) has become increasingly important for businesses to grow their website traffic, customer engagement, and essentially their returns.
User behaviour is transforming rapidly with new technology, so Google must keep an eye on these changes and revise their search algorithm respectively to ensure the user experience is as seamless as possible. If a website is going to flourish online, they too must remain on top of the changing trends in SEO. In fact, using obsolete SEO strategies can lead to penalties that reduce a website’s search engine results page (SERP) listings, so here we’ll explore the top SEO trends to bear in mind for your website in 2018.
Many users are now choosing to utilise voice searches instead of more traditional keyboard searches, so this will naturally be a top SEO trend in 2018. Voice searches are much faster and more convenient, which is why it isn’t surprising that 1 in 5 online searches arise from voice queries. If the current increase in voice searches continues at the same rate, pretty much 50% of all online searches will be carried out via speech by the year 2020!
What this indicates for websites is that they should start adding more long-tailed keywords into their SEO strategy, particularly those with a natural conversational tone. As an example, if a website has a keyword phrase like “best Sydney restaurants”, it could also be associated with a phrase like “Where are the best Sydney restaurants near me?”
Link building has always been a crucial tool for SEO, and this will still be a vital component in calculating SERP listings in 2018. Generating valuable links to credible websites is still the simplest way for Google to figure out if a website is trusted, so adding value through quality links that helps you establish an authority in your target niche is a terrific strategy.
Having said that, the trend towards link building is now more long-term, so having links from sites significant to your industry and referral traffic will be very worthwhile in the near future.
Since 2015, online searches via mobile devices has surpassed that from computers, so Google has made it clear that websites that are optimised for mobile devices will be ranked higher in SERP listings.
The reason that mobile optimisation is a top SEO trend for 2018 is because Google has publicised that they are experimenting with mobile-first indexing, which clearly signifies that mobile optimisation will be prioritised in the coming year. If your website hasn’t already been optimised for mobile devices, now is undoubtedly the time to start!
Accelerated Mobile Pages
Website loading speeds play an indispensable role in SERP listings, and Google’s search results algorithm will unquestionably favour those with quicker speeds. As a matter of fact, Google has crafted an open source project that assists websites to load pages faster on mobile devices. The project named ‘Accelerated Mobile Pages’ (AMP) allows individual web pages to load 4 times quicker than standard pages, and uses only 10% of the data in doing so!
How To Work On SEO For Your Website in 2018
While more traditional SEO techniques such as link building will still be useful in 2018, there are other surfacing trends that Google is prioritising in the future which may considerably evolve the practice of SEO. It’s clear that SEO is already changing to keep up with changes in user behaviour and to maximise the overall user experience. By recognising the latest SEO trends and implementing strategies now, your website will be optimised and ready to receive targeted consumers from higher SERP listings.
If you have any inquiries or concerns about how you can optimise your website to adapt to the latest SEO trends, reach out to Internet Marketing Experts Hobart on 1300 595 013, or visit their website for further information: https://internetmarketingexpertshobart.com.au