SEO is based upon a strong foundation of quality content, so is your Hobart company actually strong enough to succeed? Far too many places out there are producing content that isn’t worth the paper it is printed on (or rather the pixels it is displayed on …) and the internet is flooded with small businesses, like yours in Hobart, that just try to get some recognition, but irritate people instead. Every online marketer, Local business or even just internet user would really love to have that one post or video go viral and let the Social Media Machine just generate free marketing – but the truth is it is a lottery, and the most ideal plan that everybody can stick to is to make consistently quality content for your fans to love, like and share.
There are a handful of Big Picture ideas that you must keep in mind when it comes to Content:
Relevant Content is Key.
Facebook is a rapid paced and constantly changing environment, as such you need to make sure you reach people when it is going to be most reliable. This means every little thing must be relevant to you, your company, your audience and what you hope to achieve. When you post about something that your target audience genuinely appreciates you will see better response.
Content is not just words.
remember that when we go over content you should be thinking about Videos, Quotes, Pictures, Thoughts, Ideas, Questions, Slideshows, Animation, and Stats.
Top quality means posting content that follows the 3 E’s.
Make sure your Content can Entertain, Educate and Empower. You ought to keep these terms in mind when building content. If you can constantly make posts that express one of the Three E’s then you will be on the path to setting up a reputation for quality content.
If you are not sure about what your online or local Hobart target audience will deem quality, then some of the simplest ways to figure it out is to do some research. Look at your rivals or at other areas around your market to see what other company’s in Hobart post and what type of interaction they get. You shouldn’t be wanting to copy them, but rather mimic the areas that work and make their success your own. When it boils down to it though, one of the most basic ways to know what your Target audience will respond to will be to just ask them. Make a post or a survey that can engage with your audience to see what they want from you as a company and what they wish to see on their Facebook wall. You may be surprised by what you uncover. And so, if you have any questions, or simply need to chat, call Internet Marketing Experts Hobart on 1300 595 013 or visit, www.internetmarketingexpertsHobart.com.au